Bachelor of Science Marketing

Program Details

The Online Bachelor of Science in Marketing will enhance the knowledge of the student with the various basic concepts of management and administration. All the theories and philosophies of management can be understood in depth. The student will have the pace with the latest trends in management as well as administration and will gain confidence in facing various business scenarios


Years Duration


  • 3 years Diploma in relevant specialty from recognized university
  • 2 years Diploma in relevant specialty from recognized university with 3 years of work experience
  • Certificate (6 months) + Diploma (1.5 Years) in relevant specialization from recognized university with 3 years of work experience in management sector (accepted case to case)

Structure of the program

Block Course Code Subjects Credits
Year 1
1 BSC1111 Organizational Behavior 19
BSC1112 Business Communications 19
2 BSC1118 Computer Fundamentals 19
BSC1114 Principles of Accounting 19
BSC1115 Principles of Marketing 19
3 BSC3152 Process Management 19
BSCP01 Capstone Project 1 5
4 BSC2111 Business Law 19
BSC1116 Fundamentals of Business Environment(Management Theory) 19
BSC2113 Entrepreneurship 19
5 BSC2114 Human Resource Management 19
BSC1113 Business Economics 19
6 BSC2112 Strategic Management 19
BSCP02 Capstone Project 2 5
Total Credits 238
Block Course Code Subjects Credits
Year 2
1 BSM3141 Consumer Behavior 19
BSM3142 Customer Relationship Management 19
2 BSM3143 Product Planning & Branding Strategy 19
BSM4141 Advertisement and Sales Promotion 19
BSCP03 Capstone 3 5
3 Internship / Mini project /publication / Texila -conference 19
4 BSM4142 Digital Marketing 19
BSM4143 International Marketing 19
BSMCP04 Capstone 4 5
5 BSM4144 Marketing communication 19
BSC4311 Research Methods and Statistics 19
6 BSC4511 Dissertation 40
Total Credits 238

Credit System: One credit represents 10 notional hours of learning. This learning includes classroom, supervised and self-directed hours, assessment time, workplace training, assignment writing, online learning and fieldwork. A normal year of fulltime study (including contact hours and self-directed hours) is 1200 hours (120 credits). Any variation in hours from this requires specific justification. Similarly, any variation from 120 ZQF credits in one fulltime year requires specific justification. Credit units shall not be used for awarding qualifications under the ZQF.

Selection Factors

Students applying to Bachelor of Business Administration program at TAU Zambia campus are selected on the basis of their academic, personal, and extracurricular abilities. Each student will be assessed based on the educational background, age, and intended course of study. Additionally, students must have the intellectual, physical, and emotional capacities to meet the requirements of a successful career in their respective fields.

Apply Now

Please provide details below and we will mail you the details for Tuition Fees and Scholarships.

What Do You Gain?

  • Formulate an integrative business project through the application of multidisciplinary knowledge
  • Describe the function of management, the marketing process, consumer behaviour, and how marketing contributes to organizational growth and customer value.
  • Familiar with current digital technologies and Information Technology (IT) management trends.
  • Describe and apply best practices for effective Human Resource Management system
  • Demonstrate awareness of Business Law, Business Environment contexts of global business practice
  • Describe Customer Relationship Management
  • Employ Entrepreneurship and Mergers and Acquisitions models to select appropriate projects for a business enterprise
  • Demonstrate firm growth through strategies such Security Analysis & Portfolio Management,
  • Apply Product Planning & Branding Strategy
  • Implement Advertisement and Sales Promotion strategies.
  • Conduct Business Research using appropriate research methods and statistics

Teaching Methodology

The core learning methodology includes Continuous assessment, Forum Discussions, Capstone Project Work and Research Project.

Why Choose Us?

  • Uniquely Designed Learning Methodology
  • Outcome Based Academic Delivery
  • Continuous Academic Support
  • Enhanced Learning Management Systems
  • Technology Enabled Services
  • Block Based Learning, Dedicated learning of one subject at a time, focuses on more immersed learning
  • Capstone Project, promote integrated learning and understand the connections between various subjects
  • Article review promote critical thinking and analytical skills among the learners
  • Contextual Project Work, gives an opportunity to the students to relate what is being taught into the context of the real world, and thus eliminating the questions of “Why do I need to learn this stuff?”

Career Opportunity

Many opportunities exist in the expansive field of Marketing nationally and globally.

  • Market Research Analyst.
  • Search Engine Optimization (SEO)
  • Digital Marketing Analyst.
  • Content Writing.
  • Graphic Design.
  • Social Media Marketing Manager.
  • Product Marketing Manager
Share via
Copy link
Powered by Social Snap