What is International Marketing and Scope

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International marketing involves the exchange of goods and services or any marketing activity that takes place between countries or across borders. Multinational companies, exporters, importers and service companies participate in this exercise and deliver goods and services, innovative ideas, and sell and buy products on behalf of a company.

It involves various techniques that are used to build a brand image at a global level to create interest in products or services among consumers while taking into account cultural differences, localization of market and products, and efficient infrastructure. It is characterized by greater risks and capital than domestic marketing and a rainbow of customers.

International marketing is mainly done at a global level to reach a wider audience. International marketing faces tough competition, higher risks and greater restrictions. It is not just about reaching out to a global consumer base with speed and efficiency but also a field that adheres to international standards and objectives.

Specialised and advanced knowledge of international markets is key to conducting successful business in a global marketplace. Pursuing an international program will fine-tune skills in multicultural interaction and communication.

It will shape you into an international marketer skilled at handling responsibilities such as conducting efficient market research, helping different departments to develop marketing strategies, executing marketing strategies that are in consonance with the local laws and regulations, facilitating product marketing adhering to global market standards and lending support to marketing professionals, and maintaining sound business relationships with local counterparts.

As brands and organisations aim to grow and profit, many of them will inevitably seek to build and maintain their global image. Careers in international marketing can be highly competitive, and highly rewarding for those with an advanced strategic and culturally-considerate skillset.

Are you losing sleep over overcoming challenges in international marketing?

Then a degree in international marketing will help you achieve the gold standards in this field.

• Helps businesses to create a firm ground for global marketing.
• Provides skills training in managing international marketing scenarios that remains brand new.
• Enhances marketing skills
• Widens knowledge of various international themes
• Provides huge scope for career opportunities worldwide
• Improves analytical skills for the purpose of international marketing
• Encourages audience at global level to work together aiding production, marketing and development
• Promotes import, export, joint venturing by providing proper global environment.
• Sets the foundation for diverse career
• Banks, technology and recruitment companies provide pathways for exciting career.
• Teaches successful management of business abroad

A degree also helps understand emerging marketing theories, concepts, factors and perceptions. It aims to satisfy the global needs of customers in an exercise involving export, licensing, franchising, joint venture, and foreign direct investment. 

Graduates of this programme can seek roles in international firms within marketing, strategy, brand and product management, sales and marketing research. They can help businesses by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.

A degree in international marketing is packed with relevance and gives your career a head start. It helps in building functioning networks, developing your resume and searching and getting a job. It provides you with the skills and experience to become a marketing professional, and the confidence to play multiple roles – from product marketing to public relations. It helps one will engage in live client project work, putting your developing skills and knowledge into practice and develop innovative approaches to solving marketing problems. It provides opportunity to specialise and tailor your learning to your own specific areas of interest through a number of specialist modules including digital strategy, driving innovation, public relations and social media marketing.

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